As of September 20, 2021, MPP is available on iOS 15 and iPadOS 15 devices. Let's start with: What is Apple changing?Īpple has announced Mail Privacy Protection (MPP) for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. If you're feeling the pressure and you're not sure why or what to do about it, we've got you covered - continue reading to understand what's going on and how you can adapt to the changes. You've probably heard whispers of skewed subscriber data, affected KPIs, and whole-new email journeys, and you're not alone trying to understand all the fuss and the impact the new OS release has on your email marketing strategy. By Nancy Kwan - Director, Digital Marketing - September 28, 2021Īpple's recent iOS 15, macOS Monetery and Mail Privacy Protection settings announcement has sent the global marketing community into a frenzy.Ĭhances are you've heard the noise and the panic it is creating amongst many email marketers, or you wouldn't be here.
